Recent Articles

How to take a manicure photo

Beauty Professionals

Read our tips and learn how to take good nail photos and create a perfect manicure portfolio.

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Effective advertising for men's hairdressers

Beauty Professionals

An advertisement for a men's hairdresser may seem like a tough nut to crack. Read our tips on how to successfully grow your beauty business.

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What is permanent makeup or micropigmentation

Customers

Permanent make-up (micropigmentation) is a long-lasting way to enhance your facial features or conceal skin imperfections.

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Eyebrow lamination: everything you must know

Customers

Eyebrow veneering is a very popular procedure for those who want natural-looking, healthy and well-groomed eyebrows.

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Make-up photography: the biggest mistakes and tips

Beauty Professionals

How to make sure you don't go wrong when planning a photo shoot and choose make-up that looks flawless in any light in front of the lens.

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Podcast

How cunning and self-belief helped Victoria Boro become the benchmark for beauty business success

In the latest episode of Watalook, we interview one of the most inspiring personalities in the nail business, Victoria Boro, who shares her brilliant wisdom and experience

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Gintarė Pribuišė - a master craftswoman who believes that one must work only with love

Gintarė Pribuišė - one of the most exemplary permanent make-up artists, who has achieved everything only thanks to her long and meticulous work

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From tourism administration to the most stylish nail salon in Užupis: the story of Ieva Viščinytė

Founder of Fingers Crossed Nails Studio Ieva Viščinytė shares what she had to go through to finally establish one of the most stylish nail studios in Vilnius.

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Master and teacher with a capital M: Polina Zinger on the Lithuanian nail industry

Polina Zinger, one of Watalook's most popular nail technicians and teachers, talks about her vocation and working principles

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Ramūnas Pocius, a barber who doesn't shy away from clients, on humanity and simplicity in business

Ramūnas Pocius, one of the first barber in Klaipėda, shares about his business and the main principles of his work - simplicity and humanity.

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Indrė Širkienė - how to create your own identity and communicate it in beauty business

Find out how and where to start communicating on social networks, what mistakes not to make and how to build a bigger audience.

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Cardinal career turns pay off: the story of Raimonda, founder of Nagų Džiunglės

In this episode, we talk to Raimonda, a very well-known nail artist in Lithuania, or otherwise known as Nail Jungle.

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How the nail master Greta Rum formed her empire of beauty

In this episode, we talk with the owner of one of the first beauty salons to join Watalook, as well as the manicure master - Greta Rum.

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