Recent Articles

How cunning and self-belief helped Victoria Boro become the benchmark for beauty business success

Podcast

In the latest episode of Watalook, we interview one of the most inspiring personalities in the nail business, Victoria Boro, who shares her brilliant wisdom and experience

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Gintarė Pribuišė - a master craftswoman who believes that one must work only with love

Podcast

Gintarė Pribuišė - one of the most exemplary permanent make-up artists, who has achieved everything only thanks to her long and meticulous work

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From tourism administration to the most stylish nail salon in Užupis: the story of Ieva Viščinytė

Podcast

Founder of Fingers Crossed Nails Studio Ieva Viščinytė shares what she had to go through to finally establish one of the most stylish nail studios in Vilnius.

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Colour typology: how to use colour analysis in your beauty business?

Beauty Professionals

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Renata Navickė: what ingrained beliefs are holding back Lithuanian beauty masters and salons

Beauty Professionals

Renata agreed to give Watalook blog readers her take on the situation of today's beauty market in Lithuania - openly and without any hints. In this article, we present the most important insights of the expert and delve deeper into some common, but already outdated beliefs of masters and salon owners, which often lead to a counterproductive attitude towards the beauty business and prevent it from thriving.

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Podcast

How cunning and self-belief helped Victoria Boro become the benchmark for beauty business success

In the latest episode of Watalook, we interview one of the most inspiring personalities in the nail business, Victoria Boro, who shares her brilliant wisdom and experience

READ
Gintarė Pribuišė - a master craftswoman who believes that one must work only with love

Gintarė Pribuišė - one of the most exemplary permanent make-up artists, who has achieved everything only thanks to her long and meticulous work

READ
From tourism administration to the most stylish nail salon in Užupis: the story of Ieva Viščinytė

Founder of Fingers Crossed Nails Studio Ieva Viščinytė shares what she had to go through to finally establish one of the most stylish nail studios in Vilnius.

READ
Master and teacher with a capital M: Polina Zinger on the Lithuanian nail industry

Polina Zinger, one of Watalook's most popular nail technicians and teachers, talks about her vocation and working principles

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Ramūnas Pocius, a barber who doesn't shy away from clients, on humanity and simplicity in business

Ramūnas Pocius, one of the first barber in Klaipėda, shares about his business and the main principles of his work - simplicity and humanity.

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Indrė Širkienė - how to create your own identity and communicate it in beauty business

Find out how and where to start communicating on social networks, what mistakes not to make and how to build a bigger audience.

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Cardinal career turns pay off: the story of Raimonda, founder of Nagų Džiunglės

In this episode, we talk to Raimonda, a very well-known nail artist in Lithuania, or otherwise known as Nail Jungle.

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How the nail master Greta Rum formed her empire of beauty

In this episode, we talk with the owner of one of the first beauty salons to join Watalook, as well as the manicure master - Greta Rum.

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