Recent Articles

The latest nail polish trends for 2023

Customers

Chrome nails, velvety shades, naturalness and exclusivity. Discover the latest and brightest nail polish trends for 2023.

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Customer feedback: why is it important and how to collect it? (Copy templates)

Beauty Professionals

A feedback request guide to help you get more positive reviews from customers, which will increase your business visibility.

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Laser hair removal: principles of operation, preparation, effectiveness and safety (Bonus: Skincare Memo)

Customers

What is laser hair removal? Find out how to prepare for laser hair removal, what to expect and how to maintain long-term results.

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Beauty salon on Instagram: 7 tips for a better salon image

Beauty Professionals

Read our Instagram tips for salons - find out how to create a permanent profile, use it for advertising and attract new clients on social media.

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Glycolic acid - its benefits and effects on the skin

Customers

Find out how glycolic acid can affect your skin and what treatments are needed to get the most out of it.

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Podcast

How cunning and self-belief helped Victoria Boro become the benchmark for beauty business success

In the latest episode of Watalook, we interview one of the most inspiring personalities in the nail business, Victoria Boro, who shares her brilliant wisdom and experience

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Gintarė Pribuišė - a master craftswoman who believes that one must work only with love

Gintarė Pribuišė - one of the most exemplary permanent make-up artists, who has achieved everything only thanks to her long and meticulous work

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From tourism administration to the most stylish nail salon in Užupis: the story of Ieva Viščinytė

Founder of Fingers Crossed Nails Studio Ieva Viščinytė shares what she had to go through to finally establish one of the most stylish nail studios in Vilnius.

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Master and teacher with a capital M: Polina Zinger on the Lithuanian nail industry

Polina Zinger, one of Watalook's most popular nail technicians and teachers, talks about her vocation and working principles

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Ramūnas Pocius, a barber who doesn't shy away from clients, on humanity and simplicity in business

Ramūnas Pocius, one of the first barber in Klaipėda, shares about his business and the main principles of his work - simplicity and humanity.

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Indrė Širkienė - how to create your own identity and communicate it in beauty business

Find out how and where to start communicating on social networks, what mistakes not to make and how to build a bigger audience.

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Cardinal career turns pay off: the story of Raimonda, founder of Nagų Džiunglės

In this episode, we talk to Raimonda, a very well-known nail artist in Lithuania, or otherwise known as Nail Jungle.

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How the nail master Greta Rum formed her empire of beauty

In this episode, we talk with the owner of one of the first beauty salons to join Watalook, as well as the manicure master - Greta Rum.

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