Recent Articles

How cunning and self-belief helped Victoria Boro become the benchmark for beauty business success

Podcast

In the latest episode of Watalook, we interview one of the most inspiring personalities in the nail business, Victoria Boro, who shares her brilliant wisdom and experience

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Gintarė Pribuišė - a master craftswoman who believes that one must work only with love

Podcast

Gintarė Pribuišė - one of the most exemplary permanent make-up artists, who has achieved everything only thanks to her long and meticulous work

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From tourism administration to the most stylish nail salon in Užupis: the story of Ieva Viščinytė

Podcast

Founder of Fingers Crossed Nails Studio Ieva Viščinytė shares what she had to go through to finally establish one of the most stylish nail studios in Vilnius.

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Colour typology: how to use colour analysis in your beauty business?

Beauty Professionals

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Renata Navickė: what ingrained beliefs are holding back Lithuanian beauty masters and salons

Beauty Professionals

Renata agreed to give Watalook blog readers her take on the situation of today's beauty market in Lithuania - openly and without any hints. In this article, we present the most important insights of the expert and delve deeper into some common, but already outdated beliefs of masters and salon owners, which often lead to a counterproductive attitude towards the beauty business and prevent it from thriving.

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Podcast

Psychologist Ieva Molienė: how to maintain a master's healthy inner well-being

In this episode of the Watalook Podcast, we talk to clinical psychologist Ieva Moliene about how to learn to understand your clients' wants and needs.

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Watalook co-founder Klaudijus Ambrožas on the beauty industry and Watalook's mission

In this episode of the Watalook Podcast, we have invited Watalook's co-founder and CEO, Claudius Ambrose, into the studio.

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Interview with plastic surgeon Gabriele Latakaite - Čiulade: when plastic surgery is really necessary

In this episode of the Watalook Podcast, we talk to a well-known plastic and reconstructive surgeon - Gabriele Latakaite - Čiulade.

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Anželika Wojc - the favourite hairstyle virtuoso of celebrities and brides

In this episode, we talk to Anželika Wojc, a hairstylist who styles the biggest celebrities and brides in Lithuania.

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What helped Justine Gafaro attract (and keep) success to her beauty business

In this episode, we talk to Justina Gafaro, a make-up artist with many years of experience and owner of the beauty salon "GAFARO grožio namai".

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Sequin master Dovilė Tiriūtė: about challenges and enlightenments in business and life

In this episode, we talk with a makeup artist, and now better known as an opinion maker and the founder of Glitter Poetry - Dovile Tiriūte.

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Renata Navickė: on the beauty business and what the client really expects in your beauty chair

Renata Navicke from Watalook Podcast talks about the subtleties of the beauty business, behind the scenes and the challenges of running a beauty salon.

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What's behind the fashion? Miglė Kazėnaitė on fashion trends and image subtleties

In the second episode of the Watalook Podcast, hear about fashion anthropology and trends from Miglė Kazėnaitė, a Lithuanian celebrity stylist.

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